FightBack Run live stream helped to get attention to Pekka Hyysalo’s mission

Freestyle skier Pekka Hyysalo fell and was severely injured in Ylläs in 2010. The head trauma resulted in brain injury and Pekka spent 17 days in a coma. Six months after the accident he was able to walk again. Pekka's goal is to run a marathon.
CLIENT:
Pekka Hyysalo, Team FightBack
CASE:
FightBack Run live stream and video
KEYWORDS:
live stream, broadcast, video production
PUBLISHED:
08 / 2014
CONTACT:
Lasse Nevantausta, Live stream producer
lasse.nevantausta@flik.fi
Tel. +358 45 8956 420

First steps towards the marathon were taken in Turku in 2014. The first annual Fightback Run running event gathered over 1200 people to join the movement and attracted a lot of attention in the national media.

Flik produced a moving live stream that allowed Pekka’s fans to join in and get a share of the excitement.