Nissan Qashqai launch campaign featured three days of live stream from 8 different cities.

Flik designed and produced an advanced technical set up for the Nissan Qashqai launch campaign.
CLIENT:
Nissan
CASE:
Qashqai Unlock, technical setup design and production
KEYWORDS:
live stream, technical setup, design
PUBLISHED:
2014
CONTACT:
Janne Vainionpää, CEO
janne.vainionpaa@flik.fi
Tel. +358 40 511 7557

TBWA/Helsinkidesigned a launch campaign for the new Qashqai that was centered around a three-day live stream from the Baltic and Nordic capitals. Viewers were invited to tour around each city with a film crew and discover hidden gems.

We were able to squeeze in each car a camera crew, camera equipment and mobile broadcasting units – and maintain the live broadcast for three days.

Check out the campaign and footage.

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