OP Pohjola video strategy emphasizes cost effective production

OP Pohjola invests in online video content. A suitable production model was needed to sustain quantity without sacrificing quality.
CLIENT: OP-Pohjola
CASE: Production staff resourcing, strategy consulting
SALES: Janne Vainionpää

OP Pohjola is a leading banking and insurance services provider in Finland and invests heavily in video content. We have helped them to find a way to sustain content production on large scale while keeping the expenses reasonable. This was achieved by resourcing professional videographers to work hand in hand with OP Pohjolas own staff. Together we have also worked to polish some of the content streams.

Check out the OP Pohjola YouTube channel.